Transparent, automated, and entirely data-driven. Here is exactly how a BuzzTruxx campaign works — from the day the vehicle wraps to the day you receive your charge report.
The BuzzTrack app runs quietly in the background. The driver does not need to touch it. Everything is automatic.
You agree a rate per 1,000 footfall with your client and set up the campaign in BuzzTrack. Select the customer, choose which zones to cover, set the start and end dates, and confirm the agreed rate.
Takes 2 minutesDraw zone boundaries on a live Google Map. Tap to place points, close the polygon, and save. Set the peak footfall per minute for that zone and dial in the hourly busyness for each day of the week using sliders.
Done once per zoneThe driver opens BuzzTrack, sees the active campaign on the dashboard, and taps START. A green indicator confirms tracking is live. The app runs in the background — the driver can lock the screen and carry on driving.
One tap to goEvery 80 metres, the app records a stamp — the GPS location, the time, the vehicle speed, and whether the vehicle is moving or static. When static, a stamp is recorded every 60 seconds instead.
Fully automaticEach stamp is checked against all active zones using a point-in-polygon algorithm. If the vehicle is inside multiple overlapping zones, the zone with the highest footfall at that moment wins. The footfall rate is looked up from the zone's hourly profile.
Instant calculationCharge = (footfall ÷ 1,000) × agreed rate. Static vehicle stamps apply a reduced rate configured per zone. All stamps are saved to Firestore instantly. Generate a branded PDF charge report or pre-contract document at any time.
Transparent billingBuzzTruxx supports four zone types, each with its own footfall characteristics. Zones can overlap — and frequently do.
High footfall during shopping hours. Peak busyness Friday and Saturday afternoons. Ideal for brand awareness campaigns targeting a broad local audience.
Retail parks and shopping centres. Strong Saturday and Sunday footfall. Captures family audiences and destination shoppers.
Consistent weekday footfall with peaks mid-morning and after work. Highly targeted — reaches the same community repeatedly as they go about daily life.
Lower footfall but highly focused. Reaches a B2B audience during working hours. Effective for trade brands, suppliers, and local service businesses.
A large zone might cover an entire town. A smaller zone covers the high street within it. A hot spot covers a specific corner. BuzzTruxx handles this automatically.
Covers the whole local area at a low base footfall rate. The vehicle is always earning even when outside the core zones.
Overlaps the outer zone. Higher footfall. When the vehicle enters this zone, it automatically switches to the higher rate.
A tight polygon around a market square or busy junction. Highest footfall. When the vehicle is here, it earns at the top rate.
BuzzTrack always picks the zone with the highest footfall at that exact moment. No manual switching. No missed earnings. No disputes.
We will put together a campaign proposal showing estimated footfall, charges, and coverage for your chosen area.
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